The Connect Creatives was founded with a simple yet powerful vision: to help brands connect deeper, create smarter, and captivate louder. At the heart of this vision is our founder, Nishtha Relan, whose journey reflects creativity, resilience, and passion for building brands.

Born in India and raised in the vibrant city of Shanghai, Nishtha has always been a creative soul. Her passion for design first emerged while helping her parents run their restaurant business — from crafting logos and price lists to designing banners for events. Alongside this, she honed her skills in translation between Chinese and English, adding a unique cross-cultural dimension to her work.

Her curiosity for branding led her to the United Kingdom, where she pursued a Bachelor’s degree in Advertising, PR, and Branding in London. Over the next 11+ years, Nishtha worked as a freelancer with clients across the UK, Dubai, India, and China, gaining rich global experience. During her full-time role as a Social Media Manager at Middlesex University, London, she sharpened her expertise in creative strategy, digital marketing, and content design, developing the foundation of what would one day become her agency.

Returning to India in 2022, Nishtha continued working as a freelancer, offering social media strategy and creative design services. What started as independent projects quickly grew into a steady stream of clients and collaborations. What she once thought was just a dream slowly turned into reality — and soon, a small milestone evolved into something bigger: the launch of The Connect Creatives.

Today, The Connect Creatives stands as a full-service creative agency offering branding, packaging, website design, social media management, influencer marketing, photoshoots, SEO, and digital advertising. With a global perspective shaped by Nishtha’s journey across India, China, the UK, and the UAE, the agency is built on the belief that every brand deserves to tell its story in a way that connects, creates, and captivates.